To meet IIC’s strategic and communications goals, Spruce Creative developed a video marketing campaign targeting Indigenous students, parents, communities and other stakeholders. Spruce Creative’s team visited all seven Indigenous Institutes and interviewed their students, staff and leadership about the value of Indigenous education.
To highlight the important role of each Indigenous Institute in its community, a unique video and poster series were produced for each Institute. A compilation “highlight” video was also produced to brand and market the IIC membership as a whole. The look-and-feel of the campaign was applied to a special section on the IIC website, designed to inform funders and engage future students.
Spruce Creative is now supporting the campaign and helping the IIC gain greater recognition as a key partner in post-secondary education through a social media-driven digital marketing strategy.